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I started this shop because of something I kept noticing: somewhere around forty, many women stop feeling seen when they shop.
The racks get plainer. The cuts get boxier. The message, spoken or not, is that beauty is something you age out of. I never believed that. I think beauty is something you grow into.
A woman in her forties, fifties and beyond deserves the same care, the same thoughtful design and the same joy in getting dressed as she did at twenty-five. Maybe more, because now she knows exactly who she is.
That’s why I choose every piece with her in mind: flattering shapes, fabrics that feel good against the skin, and styles that celebrate the woman she is today, not the one she used to be.
When you open your wardrobe in the morning, I hope you smile at what you see.
To welcome the new season and say thank you, our Beginning of Spring Sale is now on, with up to 70% off.
With love,
Vivienne Tuckwell,
Vivienne Melbourne
made for her.💚
Save 66%Amanda - Black Pleated Satin Midi Dress with Floral Print and Keyhole Neckline
Save 70%Isla | Boho Overall with Patch Pockets
Ivy | Women's Imitation Cotton And Linen Pleated Lapel Single-breasted Long-sleeved Maxi Dress
Save 70%Harper | Mini Dress in Linen Blend with Rose Cuffs, Chocolate Brown
Save 70%Grace | Maxi Dress in Brown Chiffon and Lace
Save 50%Loredana | Ultra-Light Quilted Jacket
Save 68%Ruby | Brown Suede Mini Dress with Zip and High Collar
Some places just stay with you.
For us, it’s a Melbourne Sunday morning. Coffee from a little laneway café, a slow walk along St Kilda beach, the colourful bathing boxes at Brighton, and nowhere to be. The kind of morning where you feel completely at ease in your own skin.
We opened our little boutique to bring that feeling to every woman who walks through the door. Pieces that move with you and feel as good as they look, chosen with care for women who’ve earned the right to dress exactly how they please.
No chasing trends. No uncomfortable fits. Just timeless, beautiful clothing that makes you feel like yourself on your best days, whether that’s a lazy Sunday or a night out in the city.
From our little corner of Melbourne to yours, here’s to dressing for the life you love. 💙
Save 63%Mia | Three-Piece Set Classic Elegance
Save 63%Ivana | Three-Piece Set Classic Elegance
Save 63%Lorie | Three-Piece Set Classic Elegance
Save 63%Ella | Three-Piece Set Classic Elegance
Save 63%Devy | Three-Piece Set Classic Elegance
Save 63%Faye | Three-Piece Set Classic Elegance
Save 63%Mae | Classic Elegance Three-Piece Set
Save 63%Lucy | Three-Piece Set Classic Elegance
Save 66%Amanda - Black Pleated Satin Midi Dress with Floral Print and Keyhole Neckline
Save 68%Zoe | Midi Dress in Ribbed Velvet with Pockets and Single Button
Save 68%Ruby | Brown Suede Mini Dress with Zip and High Collar
Save 67%Willow | Suede Midi Dress
Save 63%Hailey | Classic Elegance Three-Piece Set
Save 60%Olivia | Black Mesh Floral Sleeveless A-Line Midi Dress
Save 58%Matilda | Bohemian Blue Floral Button-down Maxi Dress
Save 56%Charlotte | Baroque Style Floral Blue Chiffon Maxi Dress
Enjoy free shipping across Australia. Shop your favorite coastal styles and we'll deliver them on us.
We believe you should feel comfortable in your clothing, so every order comes with a 30-day return policy.
Soft, breathable fabrics that feel light and gentle on the skin and stay comfortable on warm days without clinging.